I worked with Massimo several years When he was public relations and marketing director Citroen/DS italianise. He has always shown a unique sense to create and connect the right people at the right time. I particularly appreciate his professionalism and his ability to find innovative ideas to develop and advance a brand. The projects we have built with him such as the one with Vogue and Franca Sozzani are and remain for me a reference! In his field of activity Massimo is for me the most competent person that i have been able to meet.

Massimo m’a accompagné en coaching pendant 3 mois à la fin de ma grossesse. Il m’a permit de poser clairement mes attentes et besoins au niveau personnel et professionnel dans cette phase de vie un peu particulièrement. La pertinence de ses interventions ciblées et douces, adaptées à mon style, m’a permis de mieux vivre cette période et d’envisager sereinement la suite. Merci pour ton humanité et ton implication en tant que coach dans cette phase de ma vie Massimo.

Massimo is wonderful to work with; he helped me in developing my personal brand, and he has been really motivating and supporting.
He is great in making you feel confortable even in dealing unconfortable topics, sometimes.
Very focus on the objectives agreed, Massimo has the uncommon sensibily in asking the right questions and the capability to provide with the right suggestions, and instruments taylored on my specific needs.
It has been a useful and successful experience. Grazie Massimo!

I had the pleasure of working with Massimo Borio in the fall of 2021. When I first started working with Massimo we were still toggling between levels of pandemic safety, customer service, and fiscal management creating a new management landscape.  Many on my team were having trouble rebounding from moving a high-touch customer service division to a no-touch deliverable. The tools that he used helped me to work through the challenges I was having keeping my team engaged and motivated.  The combination of a 360 evaluation, a management self-assessment comparing “normal” to “stressful” times, and his probing questions helped me refine my approach with peers and subordinates.  Massimo helped reset my mindset and focused my energies on what I needed to do to work effectively, allowing me the freedom to place value on my time and needs.

Even through zoom Massimo comes across as a positivity force that is in your corner. I wish that I had the opportunity to work longer with him.  I highly recommend Massimo to anyone who is looking to move forward in their career!

“Massimo was my first boss and after so many years, one thing I still remember is that he always tried to give people the chance to do something new and he coached his team in solidarity, regardless of how Senior they were. This is an incredibly important management trait that is unfortunately not as widespread as it should be and is critical to building organizations that truly continue learning. Although a lot of research has been done in this field over the past 25 years, Massimo intuitively applied those concepts back then and fine-tuned them throughout his career. Rare quality and experience.”

«Ho lavorato con Massimo, quando eravamo in Danone. Ci siamo ritrovati recentemente, Massimo in qualità di coach. La mia stima è rimasta immutata. Massimo era ed è un grandissimo professionista, con un’esperienza trasversale, che raccomanderei a chiunque.»

“There are many articles on ‘Thinking out of the box.’ Massimo is a concrete example of this concept, as his ideas and actions have led to a huge change in the positioning of the Citroën trademark. If I think only of the collaborations with Dolce & Gabbana, Vogue, Vanity Fair… it allowed a mainstream French car manufacturer to become a fashionable and desirable brand in a country as demanding as Italy. His strong connections and high sensitivity to the design and fashion industry, combined with his knowledge of the automotive market, are certainly a very rare set of skills to find. I have been working with Massimo from 2008 to 2014 and I have to thank him for giving me the opportunity to grow within Citroën, and learn a lot from the most inspiring manager to date.”

«Massimo was a great leader to follow and from whom I was able to learn how to successfully manage marketing activities. He has a brilliant mind that he uses in all his duties, teaching the staff how to improve and how to grow in the roles they cover. It was a precious opportunity to work for him, and listen to him during the meetings. He treats his staff with respect and attention regardless of levels or roles: he has never behaved like a boss but like a true leader»

«An excellent coach and great organizer. With her impressive knowledge of different topics, all is dealt with professionalism and great sensitivity that leads the teachers and the people who work with him to always give their best.»

«Massimo is one of the best coaches I have had the pleasure of working with. His professionalism and empathy, and experience combined with his incredible humility lead him to be a natural leader. Even when sharing projects, he is always energetic and proactive.»

Working with Massimo was a very positive experience. In a short time, despite the pandemic, he helped me to find new directions and reach new heights in my career, focusing on career transition from classroom teacher to entrepreneur and digital learning officer with MSF. He assessed my situation very quickly and patiently, providing me with concrete tools, processes and a plan of action. The regular contact, support and encouragement will be very much appreciated into the future.

The 6 coaching sessions I have had with Massimo have been very useful for me to focus exactly where I want to go and get in my professional development and growth, and also to face it with greater confidence and strength. They have been very practical sessions, where personal and professional aspects have been balanced to perfection. Each session has ended with a clear structure to continue working on my development and to have more clarity on the goal to achieve and the how. It has been fantastic to have someone as experienced as Massimo on this journey.