The Real Cost of Being Busy as a Leader
#TheExecutiveChallenge April 2026
When “I’m overwhelmed” becomes a professional identity
A few weeks ago, in a coaching session with the General Manager of a global consumer goods company, he said something I’ve heard dozens of times in four different languages, across thirty years of working with executives around the world: “Massimo, I don’t have time to stop and think. I have too much on my plate.”
What struck me wasn’t the words themselves. It was the tone. He said it almost with pride as if the relentless pace were proof of his relevance, visible evidence that he, and only he, was indispensable.
That was the problem. He wasn’t describing an exceptional crunch period. He was describing his normal operating mode. And that normal was slowly, but systematically, eroding him as a leader.
Business as a status symbol: an expensive misunderstanding
Over the past two decades, a dangerous cultural paradox has taken hold in organizations worldwide: being constantly busy has become a marker of success. No time? You must be important. Answering emails at eleven at night? Dedicated. Skipping lunch for a meeting? High-performing.
Researchers at Columbia University coined the term “conspicuous consumption of time” to describe this performative overactivity in the workplace, finding that people associate long working hours with desirable traits like competence and ambition seeing those individuals as scarce, high-demand, and therefore valuable.
The practical result? Leaders learn to compete by appearing busier than everyone else. Not on producing more value. Not on making better decisions. On looking more overwhelmed.
But there’s something even more insidious at work here. The real damage isn’t just to the leader. It’s to their capacity to lead.
The Real Cost of Busy Leadership
Let me be direct, because this is where the conversation gets uncomfortable.
Most executives admit they spend far too much time in low-value interactions that drain energy and produce information overload. But those interactions aren’t accidents. They’re symptoms of a choice often unconscious to stay in the operational lane instead of moving into the strategic one.
A consistently overloaded leader develops predictable dysfunctional patterns. They don’t communicate clearly because they don’t have the mental bandwidth to do so. They don’t truly delegate because real delegation requires upfront investment and they have no time for that investment. They don’t listen, because listening requires presence, and their mind is always somewhere else. They become a self-authorized bottleneck: everything flows through them because the organization has been quietly built around their hyperactivity.
As organizational psychologist Nicole Lipkin has noted, the refusal to delegate robs the leader of time for higher-value work and prevents team members from developing. Paradoxically, people end up respecting a leader less when that leader won’t let go because they read it as a lack of trust.
In my work with Global 100 Public Company Executives, I’ve observed the same pattern across radically different cultural contexts. A leader’s hyperactivity doesn’t generate respect. It generates organizational dependency, team disengagement, and a slow but steady erosion of strategic vision.
Activity and productivity: why we keep confusing them
There’s a distinction that rarely gets made explicitly inside organizations, yet it separates the leaders who grow over time from those who burn out: the difference between being active and being productive.
Business triggers dopamine and endorphins, a biochemical “high” that can mask exhaustion and mask inefficiency in equal measure. Feeling busy creates a sense of control. That feeling is real. It’s also deceptive, because it conceals the fact that much of that activity generates no value proportional to the energy invested.
McKinsey has documented that while interacting has never been easier, genuine value-creating collaboration has not followed suit. Where engagement is happening, its quality is deteriorating and every minute spent in a low-value interaction is a minute taken away from the work that actually matters: important, creative, high-impact thinking.
The question for any leader isn’t how many hours they work. It’s how many of those hours produce strategic decisions, team development, and organizational clarity. I’ve worked alongside CEOs putting in twelve-hour days who generated less strategic value than peers who worked seven with surgical discipline.
The hidden cost to the organization
When a leader remains trapped in the operational, the damage doesn’t stay contained to their personal calendar. It radiates through the entire structure they’re responsible for leading.
Overloaded leaders tend to be inconsistent in addressing the needs of their people. That inconsistency breeds disengagement. And the more disengagement grows, the more the already-stretched leader gets pulled even deeper into the day-to-day, a self-reinforcing loop that traps both leader and team in a cycle that’s genuinely hard to break.
The 2024 Gallup Global Workplace Report recorded a decline in employee engagement for only the second time in twelve years. It’s not a coincidence that this is happening at a moment when pressure on leaders and their levels of operational overload are at an all-time high.
Overworked people are less efficient, more prone to leaving, and far more expensive to replace. A culture that glorifies busyness quietly erodes engagement and drives up absenteeism for those who stay. Translated into execution terms: slower decisions, lower-quality choices, talent walking out the door, and an organization that stops growing because its leader is too busy to actually lead it.
Three micro-shifts to break the busyness trap
I’m not proposing a reinvention of your calendar. I’m proposing three observable behaviors you can introduce starting next week.
First: run a brutal five-day time audit. Don’t estimate. Actually track. Every thirty-minute block, for five working days. Then categorize each activity into one of three buckets: strategic decisions, team development, delegable operational work. Most executives discover that more than 60% of their time falls into the third category. That discovery alone reframes everything.
Second: apply the “necessary presence” filter. Before accepting any meeting, ask yourself one question: will my presence concretely change the outcome of this session? McKinsey explicitly advises leaders to excuse themselves from meetings where they have no real role in influencing the result and to get a concise update by email instead. If you’re not essential, the meeting will run better without you. That’s not rudeness. That’s leadership.
Third: Protect time to reflect and develop your strategic thinking. This isn’t downtime. It’s your most important work. Strategic decisions, identifying organizational patterns, medium-term vision all of it requires a cognitive state that a packed agenda systematically destroys. The principle is counterintuitive but well-documented: you have to slow down to speed up. Leaders who protect this space make better decisions, build more autonomous teams, and create more resilient organizations.
The question that actually matters
I opened this article with the words of an executive who told me he had no time to stop and think. I worked alongside him for several months. The first thing we did together wasn’t to reorganize his schedule. It was to recognize that the frenzy wasn’t something being imposed on him from the outside. It was an unconscious choice, but a choice.
The question I’ll leave you with isn’t “how do we optimize your calendar.” It’s more uncomfortable than that: how much of your business is genuine organizational necessity and how much is a way to avoid the harder work of actually thinking, deciding, and leading?
The cost of not answering that question honestly is higher than any operational inefficiency on your books.
If something in this article resonated either in your own routine or in someone you lead, share it. The patterns I describe are not exceptions. They are the norm in most of the organizations I work with.
If you’d like to explore how these dynamics play out in your specific context, I’m available for a direct conversation. You’ll find my contact details on my profile or website.
Massimo Borio is a PCC-ICF certified executive coach with over 40 years of experience in senior leadership roles at global companies including Kraft, Danone, and Citroën. He has worked with leaders across 30 countries and 39 nationalities. He works through his proprietary U.N.L.O.C.K. methodology and global platforms.



